28 Ideas to Jumpstart Your Holiday Email Marketing

Ryan Pinkham | Constant Contact

Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:

• Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.
• Email marketing was the #1 driver of online sales on Black Friday 2014.
• Constant Contact customer Southeastern Underdeck Systems made $67,000 from one holiday email.

Not sure how to fit email into your holiday marketing plans?

We’ve got you covered!

Here are 28 examples of how email marketing can work for your small business or organization.

1. Holiday Announcement

Send a quick note to customers letting them know when new products arrive.

2. Black Friday Sale

Encourage people to shop small this Black Friday by promoting your holiday offers.

3. Early Bird Offer

Plan a special offer for “early bird” shoppers and promote it to your email list.

4. Free Shipping

Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.

5. Holiday Freebie

Encourage people to shop small during the holidays with a special holiday giveaway.

6. Weekend Sale

Get involved in all of the big holiday shopping days by hosting a weekend-long holiday sale.

7. Holiday Invitation

Use email to promote your holiday events and in-store activities.

8. Holiday Video

Celebrate the season with a special holiday video with you and your staff.

9. Preview Sale

Encourage people to get their shopping done early by promoting a holiday preview sale.

10. Price Point Discounts

Give options for people to save on their holiday shopping.

11. #GivingTuesday Fundraiser

#GivingTuesday 2015 is December 1! Use email to connect with supporters on this global day of giving.

12. Cyber Monday Promotion

Cyber Monday is November 30th. Create a one-day-only offer to drive sales.

13. Customer Appreciation

Show your appreciation this holiday season by rewarding loyal customers with a special discount. 

14. Holiday Party Ideas

Show customers how you can make their lives easier during the holiday season.

15. Local Event

The holidays are a great time to connect with people who live and work in your community. Plan a special event for local shoppers.

16. Gift Certificate

Send a special offer on gift certificates to loyal customers and encourage them to share it with a friend.

17. Holiday Reminder

The holidays are a busy time for you and your customers. Be a helpful resource during the holidays by sending timely reminders.

18. Holiday Services

What are the unique services your business offers during the holidays? Get the word out early with an email reminder.

19. Last-Minute Offer

Help your last-minute shoppers find the perfect gift with a special last-minute offer. (And don’t be afraid to have some fun!)

20. Daily Specials

Come up with a collection of daily or weekly specials that you can promote throughout the holiday season.

21. Give Thanks

Tell customers what you and your staff are thankful for this holiday season.

22. Winter Deals

Think about the products and services your customers can use after the holidays are over. Highlight these items in a seasonal email.

23. Monthly Specials

Generate sales throughout the season by offering monthly specials to your loyal customers.

24. Limited Edition

Give email subscribers a sneak peek at your limited edition holiday items.

25. Seasons Greetings

Even if the holidays aren’t an especially busy time for your company, you can still celebrate the season with your customers.

26. Product Reviews

Help customers make the right choice this holiday season by sharing product reviews and testimonials.

27. Holiday Photo Contest

Get your audience involved with a holiday photo contest. Promote the contest with email and share your favorites on social media.

28. Happy New Year!

Start the New Year off on the right foot by sending a message to your email audience. Show how you can help with their resolutions.

Get started today!

Need help with your holiday email marketing strategy or implementation? Interested in taking your online marketing activities to the next level? As your local authorized Constant Contact expert, BizzyWeb can help! Check out our Buzz Builders online marketing programs, or contact us today for a free Buzz Report! BizzyWeb can help you create a holiday email marketing plan to get REAL results!